Quality Street Advert in 1956

Denotations:
  • Man and 2 women trying to pick a sweet in a tin
  • Black and purple texts with a plain font
  • Logo or company name in bottom, right corner
  • Painting in blue background
  • Displays 3 of the chocolates and toffees in the bottom, left corner with descriptions
  • Higher-classed, looking man

Connotations:
  • Buying Quality Street will make women like you
  • Women love sweets because they are kissing the man and picking up chocolate toffees at the same time
  • Quality Street's sweets are so good that inanimate objects will come back to life just to taste it (seen through the painting coming back to life)
  • Only the wealthy and higher-classed people can afford the best chocolate (not directly applied, but all characters in the ad are suppose to be higher-classed)
  • The women's dress have the colour, red, which represent love, passion and joy. This could mean that Quality Street's chocolates and toffees could make you feel these positive emotions
  • The colour of the background is light blue, which symbolizes heaven (which may be that taste of Quality Street is 'heavenly')
  • The colour blue in general is sometimes considered to be beneficial to the human body, as it often makes a mind-calming effect

Analysis
  • This advert is a good example of gender roles in the 1900's to the 1960's. They were stereotypically known as just housewives who would cook, clean and raise children. Quality Street is a popular selection of individual tinned or boxed chocolates and toffees (combined together). It was produced by a Swiss transnational company called 'Nestlé'. Quality Street was first made in Yorkshire, in 1936. It was also named after a play by J M Barrie.

  • The product shown in this ad is portrayed to be glorified with glass and elegance, words also used by and to describe upper-classed families as opposed to poor and hardworking families. This makes no difference between high and low classes, this was made so that people can enjoy the taste of the new chocolates around the world. Harold Mackintosh showed what Quality Street was in the 1950's and told people to sell it in shops.



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